Whether it’s streaming their favourite video game in their bedroom to millions or filming a mesmerizing unboxing video for their followers on Instagram, influencers are making their own rules and building massive audiences. They’re leveraging the platform’s detailed insights and engaging features to support their marketing and monetization efforts.
Instagram has also introduced new tools to help businesses grow their audience and generate more revenue. For example, Instagram Shopping and Shoppable Stories allow users to browse and buy products without leaving the app. These features are a great way for brands to drive traffic and sales.
With more than 774 million members worldwide, LinkedIn has become a platform where businesses can build their brand and establish themselves as thought leaders. It offers a variety of business-oriented services, including professional networking, targeted marketing, and talent acquisition. The site also provides analytics and insights.
To drive traffic to your LinkedIn page, it is important to use relevant hashtags. These hashtags should be a mix of popular and niche ones. Using more popular hashtags will help you reach a wider audience, while using niche ones can give you a more targeted audience.
TikTok
Despite being relatively new to the social media scene, TikTok has proven to be a powerful platform for small businesses. With its endless stream of trendy music, hashtag challenges, and dance covers, this video-sharing app has taken the world by storm. It’s no wonder that TikTok is the fastest-growing platform in history.
For Enchanted Scrunch, a company that specializes in oversized scrunchies, TikTok helped them reach a wide audience and become a six-figure business in less than a year. The company also uses the platform to promote special events and giveaways to grow their followers and brand awareness.