L’Oreal
There are some big name brands that are making a concerted effort to be more sustainable. One example is L’Oreal, which invested in a tech incubator to boost product innovation. They are also part of a new consortium to set sustainability standards. The consortium includes some of the largest beauty companies in the world. The initiative is a big step in the right direction.
Recyclable Packagaing
Other initiatives include refillable products and recyclable packaging. In fact, many leading players are already well on their way to offering products that can be recycled. Some brands, like Dior and Chanel, offer refillable atomizers.
What Can You Do?
One of the best ways to start your quest for a more sustainable beauty routine is to seek out brands that offer a full line of sustainable products. These brands have put in the work to create a line of products that address the main environmental issues in the cosmetics industry. The packaging on these products is usually made from recyclable materials such as glass and aluminium.
Renewable Energy Sources
These sustainable practices also include sourcing products from renewable energy sources. These practices help cosmetics companies produce effective products without causing irreparable damage to the environment.