Social Media Incentives
There is a small but growing number of businesses that have gone social in the name of customer engagement. This is a boon to both vendors and consumers alike. Having a centralised point of contact is also a huge advantage in the face of tightening budgets and increasing competition. It’s a good thing that the best customers aren’t necessarily the ones you already know about. The most important lesson is to keep in mind that you’ll never be able to please all of your customers. For this reason, it’s crucial to have a streamlined system to get the job done
Influencers
Using influencers to reach a wider audience online can be very beneficial for businesses. Getting exposure through this type of marketing can help to boost brand awareness and improve search engine rankings. Taking the time to identify and recruit influencers can be an important part of any marketing campaign.
There are many different ways to do this. You can use special tools, or you can simply make contact with an influencer yourself. Whether you’re looking for a particular niche or you want to broaden your reach to a younger audience, there’s a way to get in touch with the right influencer for your business
Postcards
Postcard marketing can be an effective way to connect with customers. In fact, it can generate more sales than other types of digital advertising. However, the key to successful postcard marketing is to target a specific audience.
The RFM model can help marketers better understand their customers. This will help them segment the customer base based on their buying habits. For instance, if a high value customer has a long history of buying your product, it will make sense to target them in a loyalty campaign.
Facebook Groups
Facebook groups are an effective way to engage with a target audience. Not only can you find and interact with people who share your interests, but you can also advertise and grow your business.
Creating a Facebook group is an inexpensive way to reach a wider audience. You can either make your group public, or keep it private. However, if you do choose to make it public, you have to decide whether you want to allow members to like your page or not.